V Haus Living Project
V Haus is more than a place to live — it is a symbol of modern aspiration and human connection. Inspired by the idea that “V = We = House,” the brand embraces unity and belonging at its core. The distinctive “V” mark, brought to life through a bold gradient palette, expresses vision, creativity, warmth, and optimism. Every detail is designed to balance professionalism with approachability, making V Haus not only a refined brand but also a welcoming home where people feel truly connected.
Client
V Haus Living
Brandfolks // 2022
Logo & Branding Design
Designer: Yu Ying Koo
Art Director: Hwa Win See, Sin Kai Goh
Discover the
Journey of V Haus
Across Different Locations
Discover the journey of V Haus across different locations, where each store represents more than a destination — it is a chapter in our story of design and belonging. From city streets to lifestyle hubs, every space reflects our vision of modern living, turning showrooms into places that feel like home.
MISSION
V Haus is dedicated to creating a living space where everyone can truly feel the warmth and belonging of home.
With the concept of “V = We = House”, V Haus is more than just housing — it’s a modern, professional, and up-market lifestyle
experience. We believe a home should not only provide comfort and function but also reflect identity and taste.
“V” as a memorable
Brand Mark.
SOLUTION
V Haus delivers more than just housing — it offers a modern, up-market lifestyle that balances comfort, identity, and belonging. Guided by the philosophy “Our House is Your House,” V Haus creates people-centered spaces where residents truly feel at home. The distinctive “V” mark, symbolizing unity and vision, anchors this promise as a bold and memorable icon across every brand touchpoint.
Gradient blend of purple,orange,pink and yellow, symbolizing harmony and connection. From deep purple and violet that express vision and creativity, to soft pink for warmth and bright yellow for optimism, the gradient reflects V Haus’s balance of professionalism and belonging — a modern lifestyle that feels truly like home.
