Nissin Singapore
Campaign Key Visual &
Product Packaging
To mark SG60, Nissin Singapore launched the Cup Noodles - Taste of Singapore Limited Edition Celebration Box Campaign alongside with social media giveaway. Our design team crafted a jubilant visual language, bursting with celebratory colours that echo Singapore’s vibrant, garden city spirit and unmistakable landmarks, so the moment you see the box, you feel the festivity.
Brandfolks Group // 2025
Campaign Key Visual & Product Packaging
01
About the Box
Created for Singapore’s 60th anniversary, this limited-edition box turns Nissin Cup Noodles into a keepsake of the Garden City. The design bursts with fireworks, tropical blooms, and beloved landmarks, from Supertree Grove to the Merlion, so the SG60 spirit lands at first glance.
Inside, each cup showcases an iconic local flavour – Chilli Crab, Laksa, Fish Head Curry, and Black Pepper Crab, topped with limited-edition 福 (fu) fishcakes for an auspicious finish. The celebration continues after the last slurp with a DIY Cup Noodles Stationery Holder and vibrant marker pens.
A delicious tribute to the true taste of Singapore.
02
Unbox Your Creativity
Inside every Taste of Singapore celebration box, you’ll find a DIY Cup Noodles Stationery Holder and a set of vibrant marker pens, inviting fans to customise, create, and keep a piece of SG60 on their desks.
Celebrating 54 Years of Cup Noodles: A World of Flavours
This year marks the 54th anniversary of Nissin Cup Noodles, and we’re celebrating the joy it’s brought to tables around the world. Together with the Nissin team, we created a vibrant key visual that captures the fun, colour, and happiness of this global favourite.
The celebration comes to life on the ground with immersive roadshows at major shopping malls across Singapore, where fans can walk through an interactive check-in spot and milestone timeline packed with memories, stories, and photo-worthy moments. Join Nissin Cup Noodles to celebrate, taste, and share the joy, because great flavours are always better together.
03
Marketing Materials
In addition to key visuals and on-ground roadshows, we were proud to support Nissin Singapore in developing marketing posters and lightboxes across retail and digital touchpoints. Each asset - from in-store displays to promotional posters, was crafted to spark discovery, encourage trial, and inspire sharing, creating a seamless, end-to-end shopper experience.
