RNC (Roast & Coffee)
Roast & Coffee is a modern Nanyang kopitiam in Johor Bahru, serving aromatic charcoal-roasted coffee, signature butter coffee, and comforting local favourites such as kaya butter toast, laksa, and chicken rendang Nasi Beryani. Blending traditional flavours with a contemporary setting, it offers a warm and nostalgic dining experience.
Client
RNC (Roast & Coffee)
Brandfolks // 2026
Marketing Campaign
Designer: Yu Ying Koo, Jonathan Asciutto, Lai Yee Chee, Yi Hui Tan
Art Director: Hwa Win See, Sin Kai Goh
For Roast & Coffee’s rebrand, we refined the existing logo with a lighter touch-preserving its familiar identity while elevating it through carefully rebalanced typography and improved hierarchy for clearer, more confident brand recognition. The new visual system expands into a curated series of emblems, badges, and hand-drawn illustrations that blend British-inspired modern vintage elegance with the warmth and authenticity of Malaysian food culture. Anchored by a heritage-led palette and classic typographic character, the refreshed identity feels premium yet approachable, creating a cohesive language that translates seamlessly across menus, packaging, signage, and digital touchpoints-celebrating “back to 1968” nostalgia with a contemporary, high-end finish.
Font
Title
Cornerstone
Slogan/Tagline
Carattere
Body Text
Montserrat
A taste carried from 1968. Flavours remembered since 1968.
The design blends British modern vintage character with local food culture, creating a visual language that feels nostalgic, premium, and approachable. From menus to packaging and signage, every touchpoint celebrates the idea of “back to 1968” in a cleaner, more contemporary way.
